the lexicon of branding

/We empower brands with an I.D.E.A.L. difference

> A - Asian insights, global experience.

Born and bred in Singapore since 1993 but travelled the world. Since our founding, we’ve been involved with the global marketplace to help companies create, revitalise or simply manage their brands. With solid Asian insights and global experiences, we help Asian companies become more global, and global companies become more local.

> B - Brand experience consultants.

Our work usually involve all issues relating to branding and identity, and they often encompass a combination of strategy, design or behaviour — all aim at developing a unique, compelling and differentiated brand experience.

Some call us brand architects, others, strategic brand consultants. An ideas company is what we like to think we really are. And what we do is an innovative way of looking at creating brands of the future, as well as empowering them with a differentiated and compelling brand experience. It’s a holistic way of looking at brands where every touchpoint of the journey matters - both internally and externally.

> C - Customers near and far, big and small.

Our market experience is enormous for a bespoke and boutique consultancy — Australia (Allco), Japan (Bandai), China (Kiwi for Sara Lee), UK (Vertu for Nokia) — yes we’ve had clients from these far away places. We work with global MNCs. We also work with local Small Medium Enterprises (SMEs).

We’ve helped Sara Lee managed their entry into Asia Pacific, successfully repositioned one of Asia’s oldest premier engineering companies, United Engineers and worked with CapitaLand to successfully launch their CapitaRetail China REIT and brand managed CapitaMall Trust. China (Everi), Philippines (Belo Medical Group, Flawless) and Singapore (Keppel Offshore & Marine) are more recent market experiences. Other clients include Shangri-La Hotel, Kuok, Comfortdelgro, FairPrice, Times Group and Hutchison Whampoa.

Our senior people’s experiences further add Octopus (Hong Kong’s transport and Lifestyle Card), Standard Chartered Bank, Maybank, Bank Mandiri, DBS Bank, PermataBank, Singapore Airlines, China Airlines, Air Merpati, Temasek Holdings, Gunung Slamat, Kalbe, San Miguel, F&N Coca Cola, and many more to our immense experience.