The Lexicon of Branding … in a nutshell

/We empower brands with an I.D.E.A.L. difference

> A - Asian insights, global experience.

Born and bred in Singapore since 1993 but travelled the world. Since our founding, we’ve been involved with the global marketplace to help companies create, revitalise or simply manage their brands. With solid Asian insights and global experiences, we help Asian companies become more global, and global companies become more local.

> B - Brand experience consultants.

Our work usually involve all issues relating to positioning, branding, design, identity and communications, and they often encompass a combination of strategy, design or behaviour — all aim at developing a unique, compelling and differentiated brand experience.

We are brand builders, creating brands of the future: Bold, compelling and totally new way of self expression.

Some call us brand architects, others, strategic brand consultants. An ideas company is what we like to think we really are. And what we do is an innovative way of looking at creating brands of the future, as well as empowering them with a differentiated and compelling brand experience. It’s a holistic way of looking at brands where every touchpoint of the journey matters - both internally and externally and creating that BIG IDEAL.

> C - Customers near and far, big and small.

Our market experience is enormous for a bespoke and boutique consultancy — Australia (Allco), Japan (Bandai), China (Kiwi for Sara Lee), UK (Vertu for Nokia) — yes we’ve had clients from these far away places. We work with global MNCs. We also work with local Small Medium Enterprises (SMEs).

We’ve helped Sara Lee managed their entry into Asia Pacific, successfully repositioned one of Asia’s oldest premier engineering companies, United Engineers and worked with CapitaLand to successfully launch their CapitaRetail China REIT and brand managed CapitaMall Trust to become Singapore and possibly Asia’s most successful mall managers. China (Everi), Philippines (Suyen Corporation, Golden ABC, Belo Medical Group, Goldilocks, Flawless) and Singapore (Keppel Offshore & Marine) are more recent market experiences. Other clients include Shangri-La Hotel, Kuok, Comfortdelgro, FairPrice, Times Group and Hutchison Whampoa.

We are currently completing a new mall in Malaysia, a bank in Philippines, a new wholesome food store in Australia and a new Global Sports brand to be based out of Singapore, and more … The future is but exciting.

Our senior people’s experiences further add Octopus (Hong Kong’s transport and Lifestyle Card), Standard Chartered Bank, Maybank, Bank Mandiri, DBS Bank, PermataBank, Singapore Airlines, China Airlines, Air Merpati, Temasek Holdings, Gunung Slamat, Kalbe, San Miguel, F&N Coca Cola, and many more to our immense experience.