selected work

/FairPrice

Brand Strategy /Brand Communications / Naming /Packaging Design

FairPrice is the leading supermarket chain in Singapore, with an unrivalled marketshare. Since 2003, we've been working with FairPrice to enhance their brand image to appeal to the changing demographics and increasingly competitve marketplace. We manage several aspects of FairPrice brand, from identity management, corporate communications, staff engagement, new store environmental graphics to the development of their successful housebrand products.