selected work

/Pansing

Brand Strategy /Brand Architecture / Identity System & Guidelines /Brand Engagement

We were asked by Times Group, one of Asia's leading books and magazines retailers to develop a new corporate brand when they merged their magazines and books divisions. Following an extensive global research, from the group's London offices to Australia, we retained the book's division's original brand name Pansing due to its strong equity within the industry, but redesigned a completely new image.

The total integrated branding project that encompassed brand strategy, employee engagement and a new brand identity system took some 6 months. Pansing was successfully relaunched in the mid 2007.

The advertising billlboard was designed to look like a pop-out even though it was 2-dimensional.

The new Pansing identity has an intertwined "infinity" icon within its logotype -- symbolic of its brand essence "It's all about relationships".